How we work
Four rules we actually hold ourselves to, not the laminated kind that hang in a lobby.
We combine public, scraped, and internal data into products that answer real commercial questions: who to reach, what is changing, and where the next opportunity sits. Every case runs the full distance, from first experiment to production-ready product — and the way we get there is governed by four principles.
Business value driven.
Every prototype has to move something real — a faster decision, a lead you'd have missed. If it doesn't create value, it doesn't ship.
Lab approach.
We're innovators, not consultants — happier testing a rough prototype with real users than writing a report about what might work.
Built with you, not for you.
You know your business, we know the data. No black-box deliveries — just building it together.
No kleine lettertjes.
You pay for what you use, nothing more. Geen verborgen kosten — just honest pricing.
Built on engineering rigor
Founded in 2024 by Jurjen van Genugten, an Industrial Engineer who moved from co-founding a micro-electronics company into data engineering, the work is grounded in real engineering discipline. We build across a broad range of tools and platforms, from cloud data warehouses to local-first stacks, paired with a founder's instinct for what is actually worth building.
Honestly provenanced
Innovation only counts if the numbers underneath it hold. Every product is honestly provenanced: no fabricated signals, and every claim traceable to its source. The edge comes from joining sources together with care, so a single question can be answered from angles no dataset covers alone.
Power in simplicity. We believe in elegant solutions: do more with less, and build for clarity, efficiency, and lasting impact.